�ԹϺ���

NEW YORK (May 28, 2015) – The �ԹϺ��� today announced the appointment of Jose Carbonell as chief marketing officer and David ��’N�𾱱���&�Բ�����;as vice president for conservation strategies and special adviser to the CEO. Both executives are charged with deepening the 110-year-old conservation �ǰ������Ծ������پ��Dz�’s reach and effectiveness throughout the Americas.

Jose Carbonell

As chief marketing officer, Carbonell will lead �ԹϺ���’s marketing and public relations functions, including branding, online fundraising, advertising, cause marketing and licensing, media relations, social media, and internal communications.

Carbonell comes to �ԹϺ��� from the U.S. Fund for UNICEF, where he was senior vice president for marketing and communications. Before that, he was vice president for franchise marketing and strategic planning at Nickelodeon, where he managed the network’s marketing budget and developed brand plans for top franchises including Dora the Explorer, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles. He has also marketed brands including French’s Mustard, Toys “R” Us, and Welch’s juices.

“What happens when a platinum brand like �ԹϺ��� meets the marketing savvy behind Dora the Explorer and SpongeBobSquarePants? We’re going to get a whole lot more visible, a whole lot more relevant, and a whole lot more fun,” said �ԹϺ��� President and CEO David Yarnold ().“Our birds certainly deserve nothing less.”

Carbonell began work May 26 in New York and reports to Yarnold.

David O’Neill

��’N�𾱱���&�Բ�����;will join �ԹϺ��� as vice president for conservation strategies and special adviser to the CEO. He will oversee the implementation of �ԹϺ���’s five key conservation strategies and all of �ԹϺ���’s work along the Atlantic Coast.

O’Neill comes to �ԹϺ��� from the National Fish and Wildlife Foundation, where he served as vice president for conservation programs, overseeing a $75 million grant portfolio focused on habitat and water projects and supporting projects such as the $100 million Hurricane Sandy Coastal Resiliency Competitive Grants Program. Before NFWF, O’Neill was vice president for communications and external affairs at Cherokee Investment Partners and executive director of the Chesapeake Bay Trust.

“David brings topflight vision and leadership to �ԹϺ���’s expanding conservation strategy,” said �ԹϺ��� President and CEO David Yarnold (). “The breadth and depth of his experience will be tremendous assets as we take on today’s most pressing conservation challenges, from the Arctic to the Gulf Coast and throughout Latin America and the Caribbean.”

O’Neill starts work in June in Washington and will report to Yarnold.

What’s Up with �ԹϺ���?

With total revenues in 2014 of $92 million (up from $82.3million in 2009), �ԹϺ��� is one of the nation’s largest conservation organizations, comprising 22 state offices, 41 nature centers and 23 wildlife sanctuaries and representing 464 local chapters. �ԹϺ��� – which focuses on the protection of birds and their habitats throughout the Americas – has been “transformed” in recent years, , through a sharpened conservation focus and operational overhaul that has increased revenue and decreased overhead expenses.

As reported in The Wall Street Journal, that strategic and operational transformation has attracted new funders and broadened the �ǰ������Ծ������پ��Dz�’s reach to younger and more diverse audiences as �ԹϺ��� expands its international work and achieves conservation victories like a for hunting in California.

�ԹϺ���’s outreach efforts engage millions of people each year. The �ǰ������Ծ������پ��Dz�’s new website at �ԹϺ���.org, launched in January, has  and attracted 2 million unique visitors in its first three months, up 53 percent from the same period in 2014. Audubon’s main has nearly 400,000 followers and reaches approximately 1 million people each week as the �ǰ������Ծ������پ��Dz�’s supporters share and interact with �ԹϺ���’s posts. And the �ǰ������Ծ������پ��Dz�’s birds and climate change campaign, which earned more than 2 billion media impressions last fall, recently from public relations industry leaders.

“�ԹϺ��� has a vision for diversifying the base of people who care about the outdoors, and that’s what resonates so deeply with me,” �ԹϺ��� board member philanthropist Maggie Walker  last fall. Walker joined �ԹϺ���’s board in 2013, along with Jeff Goodby of Goodby Silverstein & Partners and Tony-winning actress and arts and wildlife advocate Jane Alexander. Other recent additions to the �ǰ������Ծ������پ��Dz�’s board include David Roux and Ajay Shah of Silver Lake Partners, Alexis Maybank of Gilt Groupe, and former Republican Congressman James C. Greenwood of Pennsylvania.

The �ԹϺ��� saves birds and their habitats throughout the Americas using science, advocacy, education and on-the-ground conservation. �ԹϺ���’s state programs, nature centers, chapters and partners have an unparalleled wingspan that reaches millions of people each year to inform, inspire and unite diverse communities in conservation action. Since 1905, �ԹϺ���’s vision has been a world in which people and wildlife thrive. �ԹϺ��� is a nonprofit conservation organization. Learn more at  and .

###

Contact: media@audubon.org, 212-979-3100